Banke International Properties Enters Rs 75 Crore AOP Partnership with Godrej Properties
Mumbai (Maharashtra) [India], September 29: Banke International Properties has entered into an AOP agreement with Godrej Properties, involving a business value of approximately Rs 75 crore. The performance-led association will focus on generating qualified demand for selected Godrej Properties developments across the Mumbai Metropolitan Region (MMR).
The AOP will harmonize Godrej Properties’ development capabilities and established residential portfolio with Banke’s advisory expertise, Mumbai market network and international distribution platform. Under the association, Banke will draw on its domestic and overseas client base to reach end-users, non-resident Indians and Indian investors based across global markets.
Banke International Properties will complement the Godrej’s development platform by providing structured distribution, market intelligence, customer segmentation and sales execution across the developments covered by the AOP. Unlike a conventional channel-partner arrangement, the AOP is structured on a defined commercial objective and closer alignment across demand generation, customer profiling, sales strategy and execution. Banke International Properties will monitor the quality and conversion of its sales pipeline, buyer profiles, project-level performance and the markets from which demand is generated. The agreement aims to create a repeatable distribution model capable of supporting sustained demand beyond individual launches and sales campaigns.
Aditya Pushkarna, Associate Director, Banke International Properties said, “This AOP marks an important step in strengthening Banke International Properties’ presence in Mumbai and advancing our model of deeper, performance-driven partnerships with leading developers. Godrej Properties brings a strong development platform and trusted consumer proposition, while we have local market knowledge, an established buyer network and international distribution capabilities. This will be an advisory-led strategy that works on each buyer being matched with a project, location and price point aligned with their requirements.”
