Bisleri International Partners with the Ladakh Marathon as Official Hydration Partner for the Third Consecutive Year
Bisleri International Pvt. Ltd., India's leading packaged drinking water company, has announced the continuation of its association with the High Altitude Sports Foundation Ladakh (HAFL) as the Official Hydration Partner of the Ladakh Marathon for the third consecutive year. One of India's most iconic high-altitude endurance sporting events, the Ladakh Marathon provides Bisleri with a platform to strengthen its presence across endurance, fitness, performance and outdoor sport, while connecting with runners and athletes against the unique backdrop of Ladakh.
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Bisleri International Partners with the Ladakh Marathon as Official Hydration Partner for the third consecutive year
As part of the partnership, Bisleri will provide on-ground hydration support across multiple race formats — the Silk Route Ultra (122 km), Khardung La Challenge (72 km), Full Marathon (42 km), Half Marathon (21 km), 11.2 Km Run, and Run for Fun (5 Km). The association will give Bisleri category exclusivity and nomenclature rights, along with a strong on-ground presence through hydration stations, product integration at runner support areas and sustainability initiatives. The association will also extend to digital and social content, including race-day highlights, runner-focused hydration and endurance content, and behind-the-scenes storytelling around the high-altitude running experience in Ladakh.
Commenting on the association, Mr. Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “Ladakh Marathon is a true test of endurance, performance and resilience, making hydration an essential part of every runner’s journey. For Bisleri, our association with the marathon gives us an opportunity to champion hydration and connect with athletes and fitness enthusiasts who value endurance.”
Mr. Motup Chewang , Chairperson, High Altitude Sports Foundation Ladakh, said, "The Ladakh Marathon is not just a race, it is a celebration of endurance, community and the spirit of Ladakh. Having Bisleri International on board as our Official Hydration Partner for the next three years strengthens our ability to support runners across every category of the event, while also advancing our commitment to sustainable and responsible event management. We look forward to a long and meaningful partnership that benefits both our athletes and our local community."
