Upsurge Labs Launches Ninefold Pictures, Commits Over ₹250 Crore to Entertainment

Bengaluru-based deep-tech venture partners with Navaras Entertainment to build an integrated business spanning films, hybrid cinemas, music, VFX and animation

Bengaluru (Karnataka) [India], October 23: Upsurge Labs has announced its entry into the entertainment industry through Ninefold Pictures, with a commitment of over ₹250 crore over the next 24 months. In partnership with Navaras Entertainment, Ninefold will develop a film and media business across four verticals: Films & Originals, Hybrid Cinemas, Music, and VFX & Animation.

Navaras Entertainment, founded by Shriya Torne and Dhruva Karunakar, is a production company with experience taking cinematic projects from concept to release across regional and pan-India markets. Its work spans films, series, documentaries and animation, with a focus on culturally rooted stories told for contemporary audiences. Rahul Adap, CMO of Navaras Entertainment, said Navaras’ long-term vision is to build the Sanatanverse, a universe of stories rooted in India’s Puran & Itihas. 

The capital will be deployed in phases, supporting content development, cinema infrastructure, music and post-production capabilities. Funds will be allocated in stages, scaling each vertical as it develops.