How Nikshan Electronics, a retail brand from North Kerala with 8 stores, gives tough competition to brands with 100+ stores
Nikshan Electronics: Best electronics store in North Kerala for home appliances, great prices and after-sales service.
New Delhi [India], October 27: Nikshan Electronics is a digital electronics & home retail brand, started in Kannur in 1996. They built their business brick by brick from humble beginnings by taking the right steps early on – branded products were made available at the best price possible. The pricing was attractive for the consumers, and each customer was dealt with utmost passion and care. Customer experience and service were immaculate. But the most important aspect came next. The customer reaches home and peacefully uses the product. Maybe months or years later when they face some trouble with the product, while most other stores struggle with post-sale service and aspects, Nikshan made it their biggest plus point. Nikshan made a great customer service team of trained professionals so that each and every customer’s complaints or troubleshooting moments were handled in the best way possible. Also, while many competitors are aggressively trying to show numbers in terms of the number of stores and locations covered, Nikshan focused on one thing. It was always about customers and how well the customer experience from the moment they walked into the store to the aftersales point was handled.
Nikshan Electronics and strategic planning of store locations
Instead of attempting to open multiple stores simultaneously, Nikshan Electronics made sure their first store was at peak performance before moving on to the next. Nikshan Electronics was started in Kannur. They then launched stores in locations like Calicut, Kuttiady, Vadakara, Pazhayangadi, Cheruvathur and Peravoor, and finally, they recently launched an expo at Kanhangad under the name Nikshan Expo. All through these times, they always made sure that each store was made completely operational and well under control rather than simply launching a dozen stores. Each and every employee in the sales team was trained by the senior sales staff at the Kannur showroom so that they would learn the culture of Nikshan first, rather than simply focusing on sales and numbers.
