PaRa Music Launches as India’s First AI Music Company – Where the AI Doesn’t Make the Music

Mumbai (Maharashtra) [India], June 02: PaRa Music today announced its official launch as India’s first AI-powered music company, with a model designed to help original Indian music reach larger audiences across India and worldwide. Backed with funding from a consortium of angel and institutional investors led by Apollo Growth Capital, the company combines human-created music with proprietary AI-led market intelligence to guide catalogue development, distribution, and monetisation. PaRa Music plans to build a catalogue of 40,000 songs over the next four years across film and non-film music, spanning Hindi and regional languages.

India is already one of the world’s largest music markets and projected to reach INR 7,500 crore in 2028 at a CAGR of 9% (source: FICCI-EY Media and Entertainment Report 2026), but the gap between audience demand and effective discovery remains significant, particularly for regional and non-film music. Industry projections point to continued expansion in both streaming and recorded music revenues, while platform data shows strong growth in listening across Hindi and regional languages. PaRa Music aims to address that opportunity by building catalogue, distribution, and monetisation capabilities around underserved demand. 

“India has one of the world’s richest and most diverse music ecosystems, yet much of its potential remains untapped. PaRa Music was founded to unlock this opportunity through technology, data, and strategic investment in Music IP. As the global recorded music market moves towards $200 billion by 2035, we believe India is poised to become a major growth engine. Backed by an all-star team of music, technology, content, and business leaders, we are building a next-generation music company with the ambition to become one of India’s most valuable Music IP businesses while ensuring that great Indian music finds its audience.” Explained RashnaPochkhanawala, Founder – PaRa Music.

“We rarely encounter opportunities where a large market, a proven business model, and exceptional leadership converge so clearly. India’s music economy is entering a period of unprecedented growth, and we believe Music IP will be one of the defining asset classes of the next decade. Rashna has already demonstrated her ability to build and scale valuable music businesses, and PaRa Music is uniquely positioned to capture this opportunity at a national scale, with AI driving the growth and the monetization model, we are excited to unravel the next chapter of India’s music scene. We are proud to partner Rashna’s vision and are committing significant capital behind the company’s growth.” Said Johri, Company Spokesperson – Apollo Growth Capital