The integrated campaign combines co-branded cinema videos, outdoor visibility across West Bengal and digital investments to amplify the brand’s reach
New Delhi [India], October 27: Oshea Herbals, leading herbal beauty and personal care brand, has strengthened its consumer outreach through its association with the movie NavyaNaveli, supported by an integrated brand visibility campaign spanning over 400 cinemas across India, outdoor advertising in West Bengal and digital platforms.
As part of the association, Oshea Herbals has introduced co-branded video content to connect with audiences through the cinematic experience. Adding to the campaign’s appeal, National Award-winning actor Yami Gautam features in one of the videos, presenting Oshea Herbals’ PhytoGainHairVitalizer and bringing the product into focus through a prominent on-screen brand integration.
The campaign extends beyond cinema screens, with outdoor advertising and hoarding placements across West Bengal, a key market for the brand. Complementing these initiatives, digital investments aim to strengthen the campaign’s reach and engagement across online audiences, creating a cohesive brand presence across multiple consumer touchpoints.
Mr Yash Kundlia, Co Founder, OsheaHerbals, says, “At Oshea Herbals, we believe in creating meaningful connections with consumers by bringing our products closer to them through relevant and engaging platforms. Our association with NavyaNaveli is part of our integrated approach to strengthening brand visibility across cinema, outdoor and digital channels. With our co-branded video playing across 400+ cinemas pan India, along with outdoor visibility in West Bengal and digital initiatives, we aim to enhance consumer awareness and showcase our product portfolio, including PhytoGain Hair Vitalizer, to a wider audience.”
Through this multi-platform initiative, Oshea Herbals aims to enhance brand awareness, strengthen product visibility and engage consumers through a combination of entertainment-led communication and digital outreach. The association reflects the brand’s continued focus on exploring relevant platforms to connect with audiences and showcase its product portfolio.
With a growing emphasis on integrated marketing initiatives, Oshea Herbals continues to explore opportunities that combine entertainment, outdoor media and digital communication to build stronger consumer connections and expand its market presence.
AboutOsheaHerbals
Oshea Herbals, part of OJB Herbals Pvt. Ltd., was founded in 2009 with the vision of blending herbal wisdom and modern science to create safe, cruelty-free, and effective personal care solutions. Headquartered in Kolkata, with a growing presence across India, Oshea Herbals today offers an extensive portfolio of 450+ products in skincare, haircare, bath & body, and professional care. Each product is dermatologically tested, carefully crafted, and designed to bring consumers closer to nature.
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