Hyderabad (Telangana) [India], May 19:Country Club, one of India’s leading leisure and hospitality brands, is entering an ambitious phase of expansion through the franchise route, strengthening its footprint across multiple destinations in India and overseas.
With a strong membership base of over 2 million members and a workforce of more than 5,000 employees, the brand has built a significant presence in India’s hospitality and lifestyle sector. Known for offering premium leisure, entertainment, wellness, and hospitality experiences, Country Club continues to evolve with a vision focused on growth, customer engagement, and experience-driven hospitality.
Further strengthening its international lifestyle offerings, the company has introduced the Country Club’s THAILAND MASTER CARD, aimed at enhancing curated travel and holiday experiences for its members across Thailand while enhancing the brand’s global hospitality presence.
As the company expands into newer markets, stories emerging from within its ecosystem continue to reflect the human side of hospitality that has shaped the brand’s journey over the years.
At the centre of this narrative stands Amrutha Castle, one of Hyderabad’s iconic hospitality destinations. The property, which once hosted former U.S. President George W. Bush, also became a place of comfort, healing, and emotional support for families navigating some of life’s most difficult moments during the COVID years.
One such story is that of Aarti Shourie Peter, a former media professional associated with leading organisations, including TOI, India Today, and Malayalam Manorama. Following the sudden loss of her husband during the COVID period, Aarti and her daughter found support, warmth, and a safe environment at Amrutha Castle during one of the most devastating phases of their lives.
Expressing her gratitude to Rajeev Reddy, Aarti said the support extended to her and her daughter went far beyond hospitality. “It was not just a place for us to stay. It became a space where we could slowly breathe, heal, and rebuild our lives again,”she said.
Speaking about the philosophy behind hospitality, Rajeev Reddy stated,“Hospitality is not only about luxury or business. In difficult times, what truly matters is humanity, compassion, and standing beside people when they need support the most. If we can bring hope to someone during their darkest phase, that itself is meaningful.”
Country Club VIP THAILAND MASTER CARD
Priced at ₹2.5 lakh, the membership programme offers a range of premium international hospitality benefits.
Core Benefits Include:
Lifetime Club Membership
30-Year Holiday Membership
7-ACROSS Membership Access
10 Days and 9 Nights complimentary stay across BANGKOK, PATTAYA, and PHUKET through the franchise network resorts
Flexible usage options, allowing members to split into 3 stays or utilise them in one stretch
Complimentary two-way FLIGHT TICKETS for a couple
Upgrade Opportunity for Existing Members
Existing Country Club members can upgrade to the Country Club VIP Master Card Thailand at a special price of ₹1 lakh.
Upgrade Benefits Include:
30-Year Holiday Membership
7-ACROSS Membership Access
10 Days and 9 Nights complimentary stay across Bangkok, Pattaya, and Phuket
Flexible usage options, allowing members to split into 3 stays or utilise them in one stretch
Elite MEMBER GET MEMBER (MGM) Scheme
Under the MGM programme, any existing member who introduces one new member to the Country Club VIP THAILAND MASTER CARD programme will be eligible for a FREE STAY of 6 Nights and 7 Days across BANGKOK, PATTAYA, and PHUKET at the franchise network resorts.
As Country Club moves ahead with its expansion plans and global lifestyle initiatives, the company says stories like these continue to reflect the deeper values behind the brand, where hospitality is measured not only by experiences created, but also by lives touched.
For franchise enquiries and business collaborations:
Nirav nirav@countryclubmail.com
Hiram hiram@countryclubmail.com
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