• Sumukh Tawde and Rohan Patil Join Rohit Mhatre as Co-Founders to Lead the Studio’s Next Chapter
• A New Development Slate Spanning Feature Films and Streaming Originals Takes Shape
Over the past decade, Cinerea has delivered 250+ brand films across 60+ clients spanning FMCG, automotive, real estate, hospitality, fashion, consumer durables, lifestyle and luxury, and social impact, building campaigns for brands including HUL, Honda, Tanishq, Reliance Digital, ITC, Sterling Holidays, Tata Trusts, and Maruti Suzuki. With creative development, production, and marketing now fully integrated under one roof for the first time, Cinerea is extending its capabilities into feature films, streaming originals, and original IP development, while its advertising and production work remains a thriving core vertical.
As India’s content ecosystem evolves, shaped by the rise of streaming platforms, shifting audience behaviour, creator-led media, and AI, the lines between entertainment, branded storytelling, and audience engagement are converging. Brands are increasingly seeking integrated content solutions, and the companies best positioned to deliver are those that can think, create, market, and measure under one roof. Cinerea’s expanded founding structure is built to address exactly this convergence: a full-stack studio combining storytelling, content production, marketing strategy, and AI capabilities.
The Founding Team:
Rohit Mhatre, Co-Founder, Production & Original Media, spent over a decade building Cinerea from a respected ad-film company into a full-fledged production house, before turning to original cinema. He has produced two Marathi feature films, including Punashcha Hari Om, widely viewed on ZEE5 and Zee Talkies, and is now leading Cinerea’s push into next-generation production.
Sumukh Tawde, Co-Founder, Content & Creative Development, brings over a decade across cinema, television, OTT, and digital. Part of the team that launched ZEE5, where he led shows across Hindi, Marathi, Tamil, and Telugu, and a long-standing voice in Zee’s Marathi Movie cluster, he brings a sharp narrative instinct and a deep understanding of what connects with audiences across languages and markets.
Rohan Patil, Co-Founder, Strategy & Growth, brings a strong understanding of audience behaviour, brand building, and entertainment marketing, having led the launch of five television channels, sports IPs, marquee events, and film campaigns across Zee Entertainment and Viacom18, earning multiple industry Golds including CMO Asia. At Cinerea, he leads growth and strategic initiatives aimed at building an integrated creative ecosystem where storytelling, audience understanding, and business objectives work in tandem for both scale and impact.
“Our DNA has always been rooted in powerful visual grammar. We spent a decade mastering it in advertising. Now, with the right team in place, we are ready to bring that same rigour to long-form storytelling.”
Rohit Mhatre, Co-Founder, Production & Original Media, Cinerea Films
“Good creative work is never just about aesthetics. It’s about what someone feels when the screen goes dark, and whether that feeling stays with them. That conviction is what drives everything we build at Cinerea.”
Sumukh Tawde, Co-Founder, Content & Creative Development, Cinerea Films
“The market no longer separates content from marketing from distribution. It’s all one conversation now. Cinerea is built for that reality, where strategy and storytelling sit together from day one, and every piece of work is designed not just for creative impact, but for real commercial value.”
Rohan Patil, Co-Founder, Strategy & Growth, Cinerea Films
The expanded founding team will lead Cinerea Films’ growth initiatives, institutional entertainment partnerships, and an active development pipeline of original IPs. The studio’s content slate spans feature films, streaming originals, and branded content across languages and distribution platforms.
Further announcements regarding Cinerea Films’ development slate and upcoming production partnerships are expected in the coming months.
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