Ahead Of The Festive Season, Amazon Ads Brings Agency Leaders Together To Rethink The Media Opportunity

For agencies managing multiple brands during the festive period, the discussions also highlighted the opportunity to use video and other media solutions more strategically: reaching audiences at scale, building precision into campaigns and connecting brand-building with measurable outcomes.

The conversations come as festive shopping journeys become increasingly considered. Amazon Ads’ recent consumer study found that 56% of shoppers spend more time researching during the festive season, with consumers encountering more than eight touchpoints before making a purchase.

HIVE provided an opportunity for agency leaders to take these shifts from consumer insight to practical media conversations, sharing experiences and exploring how evolving video and full-funnel approaches can help brands make the most of the festive opportunity.

The four-city Amazon Ads Hive Partner Connect series brought together professionals from leading agencies and brands, creating a forum for discussions around media innovation, measurement and the changing role of video in brand growth. Through conversations around video, measurement and innovation, the initiative aims to help agency partners and help agency partners identify new opportunities to create meaningful impact for the brands they manage.

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