YANA League Successfully Concludes Season 2, Clocks 1.2 Million Views on Social Media
Mumbai, October 2026 – YANA League has successfully concluded its second season, emerging as a promising platform for Indian table tennis and clocking 1.2 million views on social media alone, excluding broadcast and telecast.
In just six months, the league has shown rapid growth. What began in March 2026 as India’s inaugural Women’s Table Tennis League with 8 teams and 48 players focused on mental wellness, has grown to 12 teams and 72 players across men’s and women’s categories. Season 2, themed around Breast Cancer Awareness, combined competitive sport with a social cause.
The season’s nationwide visibility was driven by a strong media and PR push. HR Media managed the league’s PR, ensuring coverage across the country, while Josh Media added value in taking the league’s greeting and messaging to every corner of India. The campaign also included advertisements on 400 screens in Pune Metro through SGB Advertisers, large-format hoardings in Mumbai by Global Advertisers, radio partnership with BIG FM, and telecast on Hathway and Dance Sport reaching over 1 crore households. CampaSure and CampaPace were the Hydration and Beverage Partners and Max Protein was the Energy Partner.
Celebrity presence further amplified reach. Bollywood actors Vindu Dara Singh and Nandish Sandhu attended the inauguration and prize distribution, while celebrity-owned franchises brought in new digital audiences. Delhi Dhakad, owned by creator Jashn Agnihotri [5M+ followers], won the Breast Cancer Awareness Edition, while Desi Warriors, owned by Rajveer [@rajveer.live – 2M+ followers], drew strong traction.
A major highlight of the season was Chambal Ghariyal coming on board as a team owner. Backed by Karan Developers – a company with a turnover of around Rs. 2000 crore and owner of the successful Chambal Ghariyal team in MPCL cricket – their decision to own a team in YANA is not an investment in the league, but a strong statement of belief that table tennis too can attract big team owners. This is the power of YANA League.
