The move underscores Identityy’s evolution from a user-focused social network into a comprehensive digital growth ecosystem that supports businesses, creators, and marketing professionals alike. By partnering with established agencies, the platform aims to accelerate adoption, drive meaningful engagement, and create scalable opportunities within the Indian startup landscape.
The onboarding of over 100 digital marketing agencies represents more than a numbers game — it reflects a deliberate strategy to build a robust network that benefits every stakeholder. This initiative aligns with the growing preference for Indian social media apps as businesses seek reliable, locally attuned alternatives to global platforms.
Through these partnerships, Identityy seeks to empower businesses with effective social media marketing strategies in India while giving agencies early access to a fast-growing user base. The platform also opens new collaboration avenues for creators, helping them secure stronger brand partnerships and contribute more actively to India’s thriving creator economy.
Founder’s Vision and Statement
Kapil Agarwal, Founder and CEO of Identityy by Treefe Technology, shared his perspective on the milestone: “Our vision at Identityy, a Treefe Technology product, is to build a platform that empowers businesses, creators, and agencies together. Onboarding 100+ digital marketing agencies is a major step toward creating a strong ecosystem. As the demand for Indian social media platforms grows, we aim to provide scalable opportunities for partners to grow along with us.”
This statement captures the platform’s core philosophy — collaborative growth rather than isolated success. By integrating agencies into its ecosystem, Identityy is creating a virtuous cycle where businesses gain professional support, agencies discover new revenue streams, and creators find enhanced visibility.
Benefits Across the Ecosystem
For digital marketing agencies, the partnership offers access to a growing social media platform in India, fresh client acquisition opportunities, and an early-mover advantage in an emerging ecosystem.
Businesses partnering through these agencies stand to benefit from tailored social media marketing strategies, verified professional support, and improved reach and engagement on a culturally relevant platform.
Creators, meanwhile, gain more collaboration opportunities, stronger brand partnerships, and greater potential within India’s expanding creator economy.
Identityy’s Growth Trajectory
The agency onboarding comes at a pivotal moment for Identityy. Having already surpassed one million users, the platform is riding multiple positive trends in the Indian digital space: increasing adoption of Made in India apps, rising demand for localized social experiences, and continued expansion of the digital marketing industry.
Treefe Technology, the company behind Identityy, has built the platform with a clear “Made in India, for the world” vision. Its focus on innovation, user experience, and scalability reflects the maturity of India’s tech startup scene and its ambition to compete on the global stage.
Looking ahead, Identityy plans to expand its agency network to 500+ partners, introduce advanced tools for marketers and businesses, deepen its presence in Tier 2 and Tier 3 cities, and establish itself as a leading social media startup from India with global aspirations.
Broader Industry Implications
This development highlights a larger shift in how Indian startups are scaling — moving beyond standalone user growth toward ecosystem-led expansion. Partnerships with digital agencies are proving more effective than isolated models, turning platforms into complete business environments rather than mere social networks.
As India’s digital economy continues to mature, initiatives like Identityy’s agency program demonstrate how homegrown platforms can create shared value for businesses, marketers, creators, and users alike. The platform’s progress signals promising momentum for the next generation of Indian social media and technology startups.
PR Managed By: Sabkhoj
About Identityy
Identityy is a fast-growing social media platform developed by Treefe Technology, designed to connect users, creators, and businesses through innovative digital experiences.
About Treefe Technology
Treefe Technology is an emerging Indian technology company focused on building scalable digital products and platforms with an emphasis on innovation, user experience, and global reach.
